For coffee roasters, cafes, restaurants, beverage brands, and specialty coffee businesses.
Trademark Classes for Coffee Shops and Coffee Brands
Coffee businesses often combine a product brand and a service brand. A bag of beans, a cafe counter, a subscription club, and a coffee workshop can each point to a different class.
Start by separating packaged products from food and drink services. Then add retail, education, or beverage classes only if they match the business model.
Primary classes
Classes to check first
These classes are common starting points for this business model. Use them as a structured review list, not as automatic filing instructions.
Class 30: Coffee and bakery
Class 30 covers coffee, coffee beans, coffee-based products, tea, cocoa, pastries, sweets, sauces, and many pantry goods.
Example wording
Coffee; roasted coffee beans; ground coffee; coffee-based beverages; tea; pastries.
Watch out: Cafe services are not Class 30 merely because they serve coffee.
Class 43: Food and accommodation
Class 43 covers cafe, restaurant, bar, catering, and food and drink service activities.
Example wording
Cafe services; coffee shop services; restaurant services; catering services.
Watch out: Class 43 protects services for providing food and drink, not packaged coffee products.
Adjacent classes
Classes that often appear next to the core filing
Adjacent classes matter when the brand stretches across products, services, retail, education, software, or accessories.
Class 35: Business and retail
Class 35 can apply to online retail, subscription retail, wholesale, or store services featuring coffee products.
Example wording
Online retail store services featuring coffee, tea, mugs, and coffee-making equipment.
Class 32: Non-alcoholic drinks
Class 32 can apply to non-alcoholic beverages such as cold brew, soft drinks, and energy drinks.
Example wording
Non-alcoholic coffee-flavored beverages; cold brew coffee beverages.
Class 41: Education and entertainment
Class 41 can apply to workshops, barista training, tastings, or educational events.
Example wording
Educational services, namely, conducting classes and workshops in the field of coffee brewing.
Real-world patterns
Example class combinations
The same industry can produce different class combinations depending on what customers actually buy.
Local cafe serving drinks and food
Class 43
The main protected activity is providing food and drink services to customers.
Roaster selling branded beans online
Class 30 and Class 35
The beans are Class 30 goods. The online store or subscription retail service can add Class 35.
Coffee brand selling canned cold brew
Class 32, sometimes Class 30 and Class 35
Ready-to-drink non-alcoholic beverages can point to Class 32, while coffee products and online retail may add other classes.
Filing mistakes
Common mistakes to avoid
Want a class list for your exact business?
Use the class finder to map your products, services, retail channels, and planned launches.