Trademark filing guides
Practical trademark class and search guides
These guides answer the questions that usually come after a class list: whether software belongs in Class 9 or 42, when Class 35 matters, how to draft goods and services, and how similar marks create search risk.
Practical guide
Class 9 vs Class 42 for Software Trademarks
Understand when software belongs in trademark Class 9, when SaaS belongs in Class 42, and why many software companies consider both.
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Practical guide
Do I Need Class 35 for Online Retail?
A plain-English guide to trademark Class 35 for online stores, retail services, marketplaces, agencies, and business services.
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Practical guide
Trademark Goods and Services Examples
Practical examples of trademark goods and services wording for SaaS, apps, online stores, clothing, coffee, cosmetics, coaching, and restaurants.
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Practical guide
What Makes Two Trademarks Confusingly Similar?
Learn how similar names, related goods and services, sound, meaning, appearance, and Nice classes affect trademark search risk.
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