Can I copy example trademark wording?

Use examples as a starting point only. Your wording should match your actual goods and services and the filing office's requirements.

Should wording be broad or specific?

It should be broad enough to cover your real activity but specific enough to be clear and acceptable.

Do I need separate wording for each class?

Yes. Each class should have goods or services wording that fits that class.

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Practical trademark guide

Trademark Goods and Services Examples

Goods and services wording is where trademark class strategy becomes concrete. The wording should describe what the mark is used for, not just the business category.

These examples are educational starting points. Real filing language should be adjusted for jurisdiction, actual use, and filing strategy.

Key takeaways

Use concrete nouns and services, not broad business slogans.

Separate goods from services when the business does both.

Match the wording to actual or genuinely planned commercial use.

Software and SaaS wording

Software wording should identify the format and purpose. Downloadable software points toward Class 9; hosted access points toward Class 42.

Downloadable mobile applications for personal finance management
Software as a service featuring software for inventory management
Providing temporary use of non-downloadable software for team collaboration

Retail and e-commerce wording

Retail wording should name the product categories. A store that sells many categories can still keep the wording organized and specific.

Online retail store services featuring clothing and fashion accessories
Subscription-based online retail store services featuring coffee
Providing an online marketplace for buyers and sellers of handmade goods

Consumer products wording

Product wording should describe what is actually sold under the mark. Avoid vague terms such as 'lifestyle products' when specific goods are known.

Clothing, namely, t-shirts, hoodies, jackets, and hats
Coffee; roasted coffee beans; ground coffee
Non-medicated skincare preparations; facial cleansers; body lotions

Service business wording

Service wording should describe what the business does for customers. Coaching, restaurants, consulting, and beauty services often sit in different service classes.

Business consulting services in the field of brand strategy
Educational services, namely, conducting online courses in entrepreneurship
Cafe services; restaurant services; catering services

Examples

How this works in practice

Bad: 'app services'

Better: say whether the app is downloadable, hosted, and what function it performs.

Bad: 'fashion brand'

Better: list the goods, such as t-shirts, hoodies, footwear, bags, or jewelry, and separate retail services if needed.

Bad: 'wellness products'

Better: distinguish cosmetics, supplements, medical products, fitness equipment, and wellness services.

Turn the guide into a class shortlist

The class finder asks about your actual goods and services, then maps them to likely Nice classes.

Start class finder