Nice Classification - Services
Business and retail
Trademark Class 35: Advertising, business management, online retail, and marketplace services
Trademark Class 35 covers advertising, business administration, business management, office functions, retail, wholesale, and marketplace services.
What it covers
Goods and services in Class 35
Use this section to decide whether the class describes what customers actually buy from you. A strong class choice should match real commercial activity, not just a broad industry label.
Advertising, marketing, and promotion services
Business management and business administration
Online retail, wholesale, and marketplace services
Office functions and commercial information services
Examples of Class 35 goods or services
- Online store services for clothing
- Marketing agency services
- B2B marketplace platform
Businesses that often consider this class
- E-commerce businesses
- Agencies and consultants
- Retailers and marketplace operators
Related classes
Classes commonly paired with Class 35
Adjacent classes are not automatic. They are useful checkpoints when your business mixes products, services, software, retail, education, or hospitality.
Common caution
Before choosing Class 35
Class 35 protects the retail or business service, not the underlying goods sold in the store.
How to decide if Class 35 belongs in your filing
Start by writing down the exact products and services offered under the mark. Then compare that list with the class coverage above. If a product and a service both matter to the business model, you may need more than one class.
Practical checklist
- List what customers buy today.
- List near-term goods or services planned for launch.
- Separate products from services.
- Check related classes for retail, SaaS, education, or hospitality activity.
- Use precise wording instead of a vague industry label.
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